Arsenal Women have launched their first-ever standalone fashion collaboration after partnering with London-based accessory brand Good Squish for an expansive 13-piece collection. The partnership represents a significant milestone for the Gunners’ women’s team as they continue building their commercial presence independently.

The collection covers all matchday essentials, including a baby tee, tracksuit, scarves, and a range of Good Squish’s signature handmade hair scrunchies.

England striker Alessia Russo has also curated a special capsule within the wider drop, adding her personal touch to the collaboration.

Russo Explains Vision Behind Partnership

The Arsenal forward explained the thinking behind the release and what it represents for the club moving forward. “This collection reflects the journey we’re on as a club and the culture we’re continuing to build around Arsenal Women,” Russo stated. “It represents the values we stand for, the pride we feel, and the connection we share with our community.”

The England international added that the range celebrates the role supporters play in driving the team forward. This feels like an important moment for Arsenal Women as they demonstrate their growing commercial strength beyond the men’s team.

Block by Block Consultation Shapes Release

The collaboration was unveiled as part of Arsenal’s Block by Block consultation project, which represents the club’s largest ever initiative on the women’s side. The Gunners are actively working to shape matchday culture alongside their first generation of season ticket holders, with fan input clearly influencing commercial decisions.

The AWFC x Good Squish collection is available now at Arsenal’s online store and at The Armoury club shop. This partnership follows Arsenal’s prolific run of collaborations that has earned them the Fashion FC nickname.

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Former Arsenal Women player Gill Sayell has recalled the remarkable moment in 1987 when Aylesbury Ladies became Arsenal, laying the foundation for the club that would go on to dominate English women’s football.

The transformation came about after a conversation between Vic Akers and Gill’s father, Bob, who managed Aylesbury at the time.

Sayell was playing for Aylesbury when Arsenal absorbed the club, bringing professionalism and prestige to a team that had been built on strong foundations. The move proved transformative not just for the players but for women’s football in England.

Akers Instilled Professionalism From Day One

“Vic instilled that professionalism in us from the start, that when you wear the shirt you represent Arsenal and that’s a great privilege,” Sayell explained. “The way the team played and held themselves was totally different. We knew we belonged, and we knew we were representing such a prestigious club.” [h/t: Arsenal.com]

Sayell won Player of the Season in Arsenal Ladies’ first campaign in 1987/88 playing as a sweeper. She played for six years until 1993 when the Gunners won the treble in their first season in the top flight, before a knee injury ended her career at 34.

Amazed by Modern Arsenal Women Success

When asked about the current Arsenal Women team regularly playing in front of tens of thousands at the Emirates, Sayell insists there’s no envy. “I’m proud of where my football career went and it’s so nice to have that recognition now. We’re not jealous, we’re amazed, and I couldn’t be prouder of them all.”

Sayell had previously represented the British Independents Team at the 1971 Women’s World Cup aged just 14, playing in front of 90,000 fans at the Azteca Stadium.

Quotes and images in this piece are courtesy of www.arsenal.com.

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Arsenal manager Renee Slegers has admitted the energy in her side wasn’t as high as it should have been during their shock 2-0 defeat to Brighton in the Women’s FA Cup quarter finals on Sunday.

The loss brings to an end Arsenal’s hopes of winning domestic silverware this season, though they remain in the Champions League semi-finals.

The defeat came at the end of a very intense run of fixtures that saw Arsenal play six games in just 15 days.

The Gunners advanced to the Champions League semi-finals after beating Chelsea and also moved up to third in the WSL table during this period, but the packed schedule ultimately took its toll.

Slegers Acknowledges Fixture Congestion Impact

“We always wanted to bring the energy, to have the urgency to win all of the margins on the pitch because there was a lot of reading the flights of the balls, and trying to win those second balls,” Slegers explained after the match. “I think at times we did that ok, and other times we did not do it well enough.”

The Arsenal boss admitted the fixture congestion was a factor. “If you look at the games that we have played, the two quarter finals against Chelsea in the Champions League, the North London Derby, we have had a lot of short turnarounds, so it has been a very intense block.”

Focus Shifts to What Lies Ahead

Despite the disappointment, Slegers insisted the squad must move forward quickly. “We were aware of that, though, and we didn’t want to focus on the negative effect that it could have on our performance, so now it is important to focus on what is ahead.”

Arsenal will now concentrate on securing a top-three WSL finish and defending their Champions League crown against Lyon in the semi-finals.

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