” It’s blue, What else matters? ” The latest ad campaign that Adidas are running in partnership with Chelsea for its new home kit for next season has already caught the attention of the Blues all over the world. Having already launched a video where tons of blue paint were poured on Mata, Luiz, Ramires, Terry, Torres and Cech as a symbol to show their loyalty towards the London club, Adidas have come up with another concept to bring the fans closer to the club and its players.
With the club’s home kit for the next season officially announced, Adidas challenged the Blues fan to buy the shirt even without seeing it. And one such lucky fan received the shirt personally handed over to him by Juan Mata as reward to his blind faith.
However, this particular fan’s reaction after seeing Mata was quite awkward, may be he was baffled by the Spaniard’s presence and even the receptionsit who was not particularly amazed on seeing Mata.
Here we leave you with the video of the campaign, its named as ” It’s blue, what else Mata? “a play on words with the name of the original campaign” It’s blue, What else matters? ” After presenting the shirt, that lucky fellow has a go at Mata outside his office and even nutmegs the midfielder.
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