Arsenal Women have launched their first-ever standalone fashion collaboration after partnering with London-based accessory brand Good Squish for an expansive 13-piece collection. The partnership represents a significant milestone for the Gunners’ women’s team as they continue building their commercial presence independently.

The collection covers all matchday essentials, including a baby tee, tracksuit, scarves, and a range of Good Squish’s signature handmade hair scrunchies.

England striker Alessia Russo has also curated a special capsule within the wider drop, adding her personal touch to the collaboration.

Russo Explains Vision Behind Partnership

The Arsenal forward explained the thinking behind the release and what it represents for the club moving forward. “This collection reflects the journey we’re on as a club and the culture we’re continuing to build around Arsenal Women,” Russo stated. “It represents the values we stand for, the pride we feel, and the connection we share with our community.”

The England international added that the range celebrates the role supporters play in driving the team forward. This feels like an important moment for Arsenal Women as they demonstrate their growing commercial strength beyond the men’s team.

Block by Block Consultation Shapes Release

The collaboration was unveiled as part of Arsenal’s Block by Block consultation project, which represents the club’s largest ever initiative on the women’s side. The Gunners are actively working to shape matchday culture alongside their first generation of season ticket holders, with fan input clearly influencing commercial decisions.

The AWFC x Good Squish collection is available now at Arsenal’s online store and at The Armoury club shop. This partnership follows Arsenal’s prolific run of collaborations that has earned them the Fashion FC nickname.

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Former Arsenal Women player Gill Sayell has recalled the remarkable moment in 1987 when Aylesbury Ladies became Arsenal, laying the foundation for the club that would go on to dominate English women’s football.

The transformation came about after a conversation between Vic Akers and Gill’s father, Bob, who managed Aylesbury at the time.

Sayell was playing for Aylesbury when Arsenal absorbed the club, bringing professionalism and prestige to a team that had been built on strong foundations. The move proved transformative not just for the players but for women’s football in England.

Akers Instilled Professionalism From Day One

“Vic instilled that professionalism in us from the start, that when you wear the shirt you represent Arsenal and that’s a great privilege,” Sayell explained. “The way the team played and held themselves was totally different. We knew we belonged, and we knew we were representing such a prestigious club.” [h/t: Arsenal.com]

Sayell won Player of the Season in Arsenal Ladies’ first campaign in 1987/88 playing as a sweeper. She played for six years until 1993 when the Gunners won the treble in their first season in the top flight, before a knee injury ended her career at 34.

Amazed by Modern Arsenal Women Success

When asked about the current Arsenal Women team regularly playing in front of tens of thousands at the Emirates, Sayell insists there’s no envy. “I’m proud of where my football career went and it’s so nice to have that recognition now. We’re not jealous, we’re amazed, and I couldn’t be prouder of them all.”

Sayell had previously represented the British Independents Team at the 1971 Women’s World Cup aged just 14, playing in front of 90,000 fans at the Azteca Stadium.

Quotes and images in this piece are courtesy of www.arsenal.com.

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Arsenal manager Renee Slegers has bemoaned Katie McCabe’s hair pull incident overshadowing their two leg Women’s Champions League victory over domestic champions Chelsea.

Ireland’s captain was lucky to avoid being sent off at Stamford Bridge on Wednesday having tugged the hair of Alyssa Thompson as the American sped away towards goal.

Chelsea manager Sonia Bompastor was livid at the lack of action taken by referee Alina Pesu or the failure of VAR to intervene. She was eventually sent off, citing the moment as the turning point of the tie they were chasing a two goal deficit in from the first leg.

McCabe Apologetic After Discussion With Slegers

McCabe’s incident has dominated the aftermath of the tie and while Slegers claimed there was no intent by the Dubliner, she admitted a discussion with the 30 year old was arranged the following day. “Yeah, I’ve seen it and have spoken to Katie today as well,” the Dutch coach explained. “She’s very apologetic about the situation and it’s unfortunate that it’s happened.”

Slegers is absolutely right to be frustrated that the incident took attention away from what was an excellent Champions League quarter final between two top WSL sides. Arsenal progressed 3-2 on aggregate and will now face Lyon in the semi finals.

McCabe Reports for Ireland Duty After Brighton Clash

McCabe responded to the controversy by providing her input on social media. “I just want to clarify that I was genuinely reaching for the shirt. I wouldn’t ever want to pull someone’s hair. Full respect to Thompson.”

The Ireland captain is due to report for international duty on Monday following Sunday’s FA Cup quarter final against Brighton. Ireland have a World Cup qualification double header against Poland, firstly in Gdansk on Tuesday week followed by the rematch at Lansdowne Road on April 18.

Also read: UEFA Backs Champions League Officials After Sonia Bompastor Slams VAR Following Chelsea Exit to Arsenal as Katie McCabe Hair Pull Goes Unpunished